Planning a Social Media Strategy

Social media marketing has changed remarkably in the past six months. Using social media is no longer as easy as creating profiles, submitting content to social news sites and driving large volumes of traffic to the site. Social media optimisation is now a relatively delicate process.

Worldwide, the most popular social media sites are:

1. YouTube
2. MySpace
3. Wikipedia
4. Facebook
5. Blogger
6. Orkut
7. Hi5
8. Flickr
9. Digg
10. Metacafe
11. StumbleUpon
12. Del.icio.us
13. Propeller
14. Twitter
15. LinkedIn

Keeping in mind your target audience, the best social media sites that should be targeted may vary. AccuraCast's social media marketing specialists work with clients to build a social media strategy based on the nature of activities undertaken on the sites and their user demographics.

For example, YouTube is the best site to target for a strong social media push while LinkedIn, Twitter and Facebook are ideal for social network marketing. While YouTube and Twitter are important to maintain a brand image, LinkedIn and Facebook allow targeting potential job candidates as well as clients and building the brand image through exposure in the right places.

We only recommend social strategies that we believe will deliver value to our clients. If you want to test the waters, be sure to do it with experts who know their way around and won't just burn through your budget chasing the web 2.0 pipe dreams.

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